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Writing job descriptions that attract the right people
Shorter, clearer postings get better applicants. Here's what to include and what to cut.
October 12, 2026 · 6 min read · Brightstone recruiting team
A job description is an ad, not a legal document. The best ones help the right person picture themselves in the role.
Start with the work
Open with what the person will do in their first six months, not your company history.
Separate must-haves from nice-to-haves
Long requirement lists put off strong candidates, especially those who only apply when they meet every point.
Share the pay range
Postings with pay ranges get more applicants, and many states require them.
Describe the team
Who will they work with, and how? A sentence about the manager's style goes a long way.